Case Study

Kathabo Golf Challenge

Each year Kathabo Media brings together business leaders, entrepreneurs and sponsors for a day of friendly competition and high-value networking on the fairways. Last year marked the 15th annual Kathabo Golf Challenge at Houghton Golf Club, drawing 120 four-ball teams and over 480 players from leading corporations across South Africa.

Objectives

Showcase Kathabo’s expertise in end-to-end event production for a large-scale sporting experience
Create memorable sponsor activations that drive brand visibility on course and off
Facilitate relationship-building among C-Suite executives in a relaxed but professional setting
Capture high-quality photo and video content for post-event marketing and social media

Our Approach

Discovery & Planning

Analysis
• Reviewed past tournament data to identify popular capture points and guest preferences
• Interviewed key stakeholders on sponsor needs and desired ROI metrics
Strategy
• Mapped out hole-by-hole sponsor placements to maximise brand exposure
• Designed tiered partnership packages with customised experiences (branded carts, VIP lounge access, on-course games)
Foundations
• Finalised event schedule including shotgun start, mid-round networking breaks and dinner awards ceremony
• Coordinated course booking, catering partners and prize suppliers

Strategic Event Planning and Coordination

Branded Design and Collateral Production

On Site Technical and Production Support

Media Capture and Post Event Optimization

A row of golf carts adorned with Kathabo and partner banners stands poised at Houghton Golf Club, signalling the start of a premium networking experience on the fairways.

Two spirited hostesses, dressed in Kathabo colours, greet arriving players with warm smiles and high energy—setting a friendly, welcoming tone before the shotgun start.

Against a Kathabo-branded backdrop, our on-site coordinator effortlessly manages guest registration on a sleek MacBook, ensuring each participant’s arrival is smooth and professional.